Case Study: Boxpark Croydon
In 2018 Just KIM collaborated with 34 nightclub and Boxpark Croydon to promote and launch each of their first Halloween events.
Featuring choreography from dancers of the Thriller World Tour and young dance students from the Brits School Croydon, a flash mob, starting at club 34 walked 15 minutes from West to East Croydon creating excitement and presence throughout Croydon market, the high street and Boxpark Croydon.
The first flashmob stop was outside the Whitgift Centre where crowds gathered for the performance before the flashmob finally descended on Boxpark Croydon.
The performance was a huge success amongst groups of friends and family having lunch in Boxpark and also marked Boxpark’s 1st year in Croydon. Boxpark utilised the flash mob performance for their Facebook live, gaining 5k views in the first 20 mins and finishing on over 42.5k views. At the time, the 2nd most viewed video on Boxpark’s Facebook page. Club 34 Halloween weekend club nights were also sold out on both Friday and Saturday.
Just KIM Resources were used to broker the collaboration between Club 34 and Boxpark Croydon, source and commission Thriller world tour and Brit school dancers, hire makeup artists and source clothing to create the look and feel of the flash mob in less than a week.
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